Tech Marketing 360 Advisory Board

The members of the Tech Marketing 360 Advisory Board volunteer their time with us and help to ensure that the conference program provides attendees with the right amount of insight and strategies to make the right choices and deliver the most value for their business. Their dedication is critical to the success of the conference and we are honored to work with this group of seasoned professionals. Find out more about the members of the Tech Marketing 360 Advisory Board below.

Gayle Wolski | General Manager, OMS & Tech Marketing 360

Gayle Wolski, Online Marketing Summit (OMS) and Tech Marketing 360 General Manager at UBM Tech, is responsible for the strategic content opportunities that align with the brand’s mission: to provide expert-led education and collaborative engagement on the latest insights, best practices and strategies in marketing.

Before UBM, Gayle worked as a Media Buyer & Planner at both Leo Burnett Chicago’s Starcom as well as Doremus San Francisco. Gayle was on the planning team that came up with Allstate’s “Good Hands Play of the Game” football campaign. In addition to working on the OMS, Enterprise Connect & NoJitter brands, Gayle is an avid student of marketing & business as she is currently pursuing her Master’s Degree in Integrated Marketing Communications at Northwestern University.

Paul Dunay | Author

Paul Dunay is an award-winning B2B marketing expert with more than 20 years' success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five "Dummies" books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012).

His unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He is also a finalist for the last six years in a row in the Marketing Excellence Awards competition of the Information Technology Services Marketing Association (ITSMA), and is a 2010 and 2005 gold award winner in Driving Demand.

Paul holds an Executive Certificate in Strategy and Innovation from MIT's Sloan School of Management and a bachelor's degree in Marketing and Computer Science from Ithaca College.

Kay Kienast | Vice President, Marketing & Sales Strategy, Large Enterprise Operations, Xerox Technology

Kay Kienast leads Marketing & Sales Strategy for Xerox's Large Enterprise Operations, which includes document management outsourcing, managed print services (MPS), technology sales and content management.

Kienast joined Xerox in November 2013 and is responsible for global marketing, sales strategies and support programs for Xerox's Document Outsourcing services portfolio and technology products targeted at large enterprise companies. She oversees marketing communications, demand generation, industry analyst relations, marketing insight, field sales strategy and channel support programs.

Kienast joined Xerox from Lexmark where she was worldwide vice president of marketing. She led the efforts for Lexmark's re-branding and re-positioning and implemented an extensive global demand and lead generation system with its sales and channel partners. She has also held executive marketing and operations positions at some of the industry's most innovative companies— Cisco, Bell Atlantic Corporation, CDW, and Dell Computer Corporation.

Kienast holds a Doctor of Education from East Texas State University and Master of Science and Bachelor of Science degrees from Kansas State University.

She resides in Manhattan and is located in Xerox's New York City office.

Aleks Reljic | Vice President of eCommerce, Sony Electronics

Aleks has a wealth of industry experience with managing online commerce businesses, inbound call centers, direct response demand generation, ad agency management, web analytics and reporting across multiple technology companies in Computer and Electronics industries. Currently, Aleks is engaged in a comprehensive eCommerce re-platforming project for Sony Electronics North America as well as complex revenue attribution systems for advertising efforts  for Sony Electronics in the US.

Kevin Ryan | CEO, Motivity Marketing

Kevin M. Ryan is CEO of Motivity Marketing, a strategic consultancy that helps companies in the world of connected marketing move forward by assisting with business, marketing and media strategy. Kevin is a global interactive marketing thought leader who has appeared on CNN and featured by The Associated Press, The Wall Street Journal, USA Today, The New York Times and Advertising Age, as well as published hundreds of articles on search and interactive marketing. He is the former CMO of WebVisible, VP, Global Content Director for Search Engine Watch and Search Engine Strategies, VP of Interactive Media for Wahlstrom Interactive and Founder of Kinetic Results, an Advertising Age Top 20 search engine marketing firm. Kevin has contributed to the growth of the American Association of Advertising Agencies, Interactive Advertising Bureau (IAB), Microsoft Search Advisory Council, Search Engine Marketing Professional Organization (SEMPO), 212 Interactive Club and Direct Marketers Association (DMA). He currently serves on a number of industry advisory boards, including Ad:Tech and Tech Marketing 360.

Beth Wade | Chief Marketing Officer, VML

As Chief Marketing Officer, Beth is responsible for facilitating the growth of the VML brand and marketing strategy across the VML global network. Beth has been an integral part of the expansion of VML to over 1500 employees and will be responsible for the ongoing evolution of the network. As a part of the executive leadership team, she drives consistency in brand strategy, thought leadership, capabilities and culture around the world.

Beth has been with VML for more than eleven years with her most recent role being Chief Client Officer. As Chief Client Officer, she worked alongside each department lead on agency service offering evolution, company growth and achieving impressive results on the behalf of the VML client base.