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Conference Overview

Tuesday, February 18 – Thursday, February 20, 2014

Tech Marketing 360 presents three days of can't-miss workshops and conference sessions across topics from marketing automation, leadership, social platforms and mobile to search, content marketing, big data and more. Learn from industry leaders and other senior-level marketing peers.

 

Tuesday Workshops

Attend workshops on Tuesday, February 18 and take a deep dive into key tech marketing topics.

 
Session Track

The New Tech Decision Maker

In today’s market, investment decisions are not made by one “all-powerful” decision maker with a clear title and a pool of funds. Instead, the decision maker is dispersed in the organization and influenced by many different constituencies. Due to the ubiquity of technology in the organization and its role in everything from keeping the lights on to innovation, Developers, IT Professionals, Operations, Finance, LOB executives, and the C-suite are all involved in technology purchase and adoption decisions. This track will help you understand the changing landscape of technology decision making and identify the types of roles that drive decision making in the new world.

 
Session Track

Market Like You Mean It

Marketing is increasingly complex given the multitude of new technologies, rapidly changing customer preferences, and the rise of “real-time” marketing. Unfortunately, you are often their own worst enemy, losing sight of simplicity, getting carried away by the trend-du-jour, and neglecting tried and true techniques that have withstood the twin tests of time and technology. Ultimately, you need to find better ways to create spectacular outcomes and lower cost to generate loyalty despite the increasingly number of customer choices, and to build brands even in the era of constant feedback. This track is about destroying newly-minted myths and rediscovering the basics of holistic, impactful, and memorable marketing campaigns.

Sponsored by


 
Session Track

CMO as CEO

The CMO is a business leader every bit as much as the CEO. In fact, despite reporting structures, the CMO is often the executive most directly connected to the customer experience and the ongoing loyalty that define great organizations and lasting businesses. Too often, however, the CMO’s domain (marketing) is seen as a cost-center or a “throw it against the wall and see if it sticks” bastion of experiments with no results. In the technology sector in particular, nothing could be further from the truth. The modern technology CMO has a diverse skill-set, underscored by a deep knowledge of the intricacies and nuances of the business; in many cases, today’s CEOs were CMOs in their previous roles. This track is devoted offering strategies for you to elevate your role in the organization and to celebrating the CMO’s critical role in business.

Sponsored by


 
Session Track

Data in Action

Big Data without analysis and an action plan is a massively wasted resource. That said, organizations of all sizes and types are awash with data—from old sources and new. If properly categorized and operationalized, data can be an amazing source of wealth. This pool of data is complex-- spanning the quantitative, qualitative, structured, unstructured—and ever-growing, especially with the emergence of digital measurement and social media. Great technology marketing incorporates this data and puts it in action, balancing the science and art of execution. This track puts data into perspective and offers you a strategic, holistic view in data gathering, use and connecting data to business goals.

Sponsored by


 
Session Track

The Social and Mobile Advantage

Social and Mobile have jumped to the top of the charts when it comes to marketing priorities. But how, exactly, do you capitalize on these trends to drive business outcomes? In this track we’ll pinpoint strategies to ensure social and mobile deliver for your company. We’ll show you how to achieve seamless messaging across a variety of mobile devices; how to use social and mobile to drive relationship advocacy; and, most importantly, how to convert social leads into revenue.

Sponsored by