Tech Marketing 360

Use Schedule Builder to find sessions, speakers and special events. Customize your itinerary and view by Track, Day or Pass Type with the controls on the left. When you login to the Tech Marketing 360 Mobile App, your schedule will automatically be populated with your Schedule Builder selections. Download the app at
NOTE: Choosing your sessions in the session scheduler does not register you for Tech Marketing 360 2014. Get your pass today. Registration is separate from Schedule Builder. Even if you've registered, create a new Schedule Builder account below.
Export Schedule:

The Earned Media Evolution: How Your Brand Can Capture Mind Share & Earn Attention

Sarah Skerik  |  Vice President, Content Marketing, PR Newswire

Session Code: DM22

Location: Salon 3

Format: Sessions

The mechanics of information consumption continue to change at a rapid pace, and the media environment continues to evolve in step with these changes.  The very definition of 'earned media' has also changed, opening up new opportunity for brands to connect with and inform their audiences.  This session will discuss the mechanics of today's information and attention marketplaces, focusing on how people find and share content, and how organizations can calibrate their content strategies to capture attention, find new audiences for messages and drive continual discovery of their content.