Tech Marketing 360

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The Earned Media Evolution: How Your Brand Can Capture Mind Share & Earn Attention

Sarah Skerik  |  Vice President, Content Marketing, PR Newswire


Session Code: DM22

Location: Salon 3

Format: Sessions

The mechanics of information consumption continue to change at a rapid pace, and the media environment continues to evolve in step with these changes.  The very definition of 'earned media' has also changed, opening up new opportunity for brands to connect with and inform their audiences.  This session will discuss the mechanics of today's information and attention marketplaces, focusing on how people find and share content, and how organizations can calibrate their content strategies to capture attention, find new audiences for messages and drive continual discovery of their content.